Something you have to consider when you’re doing a story like this that’s instantly “published” is the idea of trademarks and recognizable products. You don’t want to get in trouble so it requires some minor inventiveness, which is why the Donner family owns a DMC suv and none of the electronic tools they’re grabbing are generesized. As I mature as a publisher, I’m sure that understanding of product placement will develop but for now, it’s time to play safe.